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Bethanie Brady & Billy Farrell

Billy Farrell is co-founder, photographer and managing partner at BFA, a photography and videography agency guided by the philosophy: Images Matter.  Billy grew up between North Carolina and Vermont and moved to New York City in 2000, where odd-jobs eventually led him to work for legendary nightlife photographer Patrick McMullan for the following 10 years. In 2010, Billy and his founding partners branched off to start their own agency, BFA, which now operates offices in New York and Los Angeles with a dedicated team of staff, photographers, videographers and editors, providing quality services and creative content to their clients world-wide across the fields of fashion, entertainment, technology, art, and non-profit organizations, including The Met Ball, Chanel, Google, Calvin Klein, Dior, Louis Vuitton, LACMA, The Broad Foundation, The Guggenheim, Beats by Dre, New Yorkers for Children, FreeArts, and The CFDA. 

Bethanie Brady grew up in Northeastern Ohio, studied visual art at Interlochen Arts Academy and since moving to New York in 2005, has been working in the Contemporary Art world in various capacities, continually striving to bring artistic impact and cause to each project. Through her work for and in collaboration with international galleries, art fairs, and non-profit organizations  such as, Lehmann Maupin Gallery,  Art Basel, Art Production Fund, as well as her own business, BB|AM, she has had opportunities to work all over the world with a variety of inspiring artists including Deborah Kass, Mickalene Thomas, Teresita Fernandez, Sandro Kopp, and Zoe Buckman, to name a few.

Bethanie and Billy met in 2009 at a private event during Art Basel Miami Beach, began dating in 2011 and married in 2015. They are now based in Los Angeles and work together to support the causes dear to them—vulnerable children, food & water security, environmental protection, and the healthcare system that’s continually failing millions of people in the U.S.

Billy was first introduced to Yamba Malawi several years ago when hired to photograph the annual Gala for Good and was inspired to help the organization further. After sharing more about their mission with Bethanie, they began brainstorming and planning their first trip to Malawi where Billy would document Yamba Malawi’s programs and initiatives and Bethanie would work to start an artist program to raise funding and awareness for Yamba Malawi and the communities they serve. In January 2016, they took their first trip to Malawi and their lives were forever changed.